Raster vs vector images: which one will work for your project?

As designers, we can choose from an array of images to add interest to our designs: photographs, illustrations, patterns, etc. Each image will fall into one of two categories: raster vs. vector.

Raster images are made up of lots of square pixels, and can be high resolution or low resolution.

Vector images are mathematically defined, so your software program calculates the line resulting from the starting point to the ending point of your design. Vectors can be scaled up or down and will not change resolution.

Here's a quick clip to explain:

Learn to Kern!

A really important part of making a beautiful design is learning how to make your type look really good. You can do that by adjusting the LEADING, TRACKING and KERNING. Take a look at this quick clip to find out how:

Using color to make your layouts pop!

You can inject some fun into your layouts by playing around with color! Check out this quick clip to learn the basics of color theory:



You can combine colors in many ways, and adjust the HUE, SATURATION and VALUE. Take a look at Johannes Ittens' color wheel below to help you figure out your color scheme!

It's time to reflect on your work!

It's time to reflect on your work!

Today's class will consist of a critique in which we will all gather around and look at each other's flyer designs. We should think of critiques as time to reflect on what we have done, think of what we can do better so that we can make changes and improvements.

Check out this quick clip: