The word typography refers to the art of selecting typefaces and positioning words to convey meaning as part of a graphic design piece. We casually speak of type as just one element of design.
A typeface is also known as a font family. A font is a subset of a typeface. For example, Helvetica is a typeface, and Helvetica Light is a font.
Typefaces fall into two broad categories, serif and sans serif. Serif typefaces have little extensions on the characters that look like little feet. These little extensions aid readability because they help your eye move along lines of text, smoothing the way and helping you to make meaning of what you are reading.
Sans serif typefaces have characters that are smooth and rounded, and do not have these little extensions. They are a bit harder to read, but they project a clean, modern look so they are very popular with graphic designers.
Check out the YouTube video below to learn more about typography:
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